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spacer August 2, 2006


CAR SICKNESS VICTIMS: FOOL THE NERVOUS SYSTEM.


Non-nauseous car journeys may soon be back on the agenda for millions of sufferers of travel sickness – thanks to a piece of electronic wizardry that fools the body's nervous system.

OutdoorGB (www.outdoorgb.com) has introduced the ReliefBand, originally devised as a drug-free way to control morning sickness amongst pregnant women.

"This is a fantastic little piece of kit. It was devised for pregnant women – but, so far as we have been able to establish from first hand experience, does actually work for car sickness sufferers – independent research indicates that it is actually effective in 90% of cases," said Edward Giles of OutdoorGB.

"It's worn like a watch on the underside of the wrist and it emits gentle electrical signals that interfere with the nerve activity that cause nausea, blocking the messages between the brain and stomach.

"It is adjustable, with five power levels assuring the right amount of stimulation – and it can actually be switched on after you've started to feel the effects of travel sickness, and starts to provide relief within about 20 minutes."

Working on an acupressure point, this clinical product, developed in the USA, was originally designed to relieve the sick feeling that comes with morning sickness.

The ReliefBand is CE marked and cleared for over-the-counter (non-prescription) sales for relief of motion sickness and morning sickness. It is priced at £94.49 while stocks last.

"Because it's not a drug, users will not suffer the headache, drowsiness, dizziness or other side-effects typical of most medicinal remedies on the market. Also, instead of having to take something several hours in advance, the ReliefBand can be used at any time, even after nausea symptoms start," said Edward Giles.

There are no restrictions on consumption of food, beverages or medications with the use of ReliefBand.

The ReliefBand (product code 47050) features an adjustable output with five power levels settings. It also has a light to indicate operation and low battery condition, and comes complete with an adjustable strap and a 10ml tube of conductivity gel. Additional tubes of conductivity gel are available.

ExtremeGB is part of the GB Group, an established online retailer providing marine equipment (www.sailgb.com), outdoor equipment (www.outdoorgb.com) and sports watches (www.watchesgb.com) Ends

Further information:
Iain Macauley
0161 929 0446 / 07788 978800
im@pressrelations.co.uk
www.extremegb.com
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