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April 17, 2007
‘07 HELLY HANSEN MARINE, LEISURE AND ACTIVE WEAR NOW AT EXTREMEGB.COM.
ExtremeGB.com, the UK's leading online retailer of outdoor and extreme sports equipment, has added the ‘07 Helly Hansen range of specialist marine, leisure and active wear to its range.
"Flagship products such as the Shorehike 2 waterproof sport boot, Manifesto multi-sport outdoor enthusiast sport shoe and Jaeger mountain bike shoe are amongst the very best available, and we're excited to be associated with a great name like Helly Hansen," said Edward Giles of ExtremeGB.com.
"These shoes don't just play the part, they look the part – the designs are tremendous: my personal favourite is the Water Moc 2, just as well because I'm an avid sailor," he added.
"The reputation of Helly Hansen as weather-proof and water-proof is long established, and we expect to be providing an awful lot of outdoor enthusiasts with this fine equipment at quite possibly the best prices on the web."
ExtremeGB.com has conducted research that shows only a tiny percentage of the UK's adult population actually check their shoe size before buying – and few research shoe suitability for sports or outdoor activities.
"The vast majority of outdoor enthusiasts are wearing the wrong size or type of shoes – and the pain they maybe accept as normal is actually completely unnecessary," said Edward Giles.
"There are several key issues which can result in a number of conditions or injuries, all of which severely compromise mobility – but while a foot or ankle niggle may be just that around the house or travelling to work, it can be anything from a holiday- wrecker to a life-threatening matter if you're any sort of outdoor enthusiast.
"Meanwhile, any outdoor enthusiast knows how fickle the weather can be both in the UK and around the world – getting equipped with Helly Hansen outdoor or water sports gear may well be a cost – it is, after all, premium kit – but it should be viewed more as an investment.
"The wrong gear can, quite frankly, ruin a hike or holiday – but also put lives at risk.
"The usual outdoor gear just doesn't cut it with some people – especially if they're adventurers and outdoor types who know the difference between something that looks good – and something that actually does the job. Our products have a real ‘wow' factor for outdoorsy types – they are the best and most fit-for-purpose products in their sector," said Edward Giles.
ExtremeGB is part of the GB Group, an established online retailer providing marine equipment (www.sailgb.com), outdoor equipment (www.outdoorgb.com) and sports watches (www.watchesgb.com)
Ends
Further information:
Iain Macauley
0161 929 0446 / 07788 978800
im@pressrelations.co.uk
www.extremegb.com
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